Somebody’s written a book on the design and creation of experience! Seriously! And its not satire! They haven’t just lost the plot, they’ve thrown it down a well with a whirlpool. Let’s just imagine the scene at ExperienceDesign HQ, where they’re just working on their press release – “Julie, how are our stocks of ‘WowFac’? It’s the big launch next week, and I don’t want to run out. Did we re-stock with ‘Bordum’ and ‘ENwe?’ They’ve been taking a hammering, hence this fucking re-launch anyway. I suppose we should factor in ‘disappointment’ and ‘not what the brochure promised’ – can we source a new supplier of them? The last batch was not as good as advertised. Yes, I’ve just checked our stocks of ‘ad-e-quate’ and ‘we’ll be sure to tell our friends’ – we seem a bit overstocked. Can we hype the experience a bit, shape the experience as well as the expectation? Yes I know that’s the fucking job description, just because it’s a description doesn’t make it true, look at modernism….”
Try to think outside the shocks
Music isn’t mathematical. Mathematics is musical.
At this precise moment in time, your mouth is open wider than your mind.